Mascara in Box!? Makeup for Vintage Lovers! Besame Cosmetics Cake Mascara

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Mascara is usually in a stick shape, right?

Have you ever seen mascara in a box?

This is what mascara looked like before it became a stick type.
Until the 1960s, the most popular form of mascara in the twentieth century was the cake or block type. In the nineteenth century it had been known as ‘water cosmetique’ or ‘mascaro’ and it was only after 1900 that its name began to change to the mascara we are familiar with today.

Now, Besame Cosmetics have the cake mascara!

If you'd like glamorous lashes just like Marilyn, it may be time to try cake mascara. Besame Cake mascara beautifies lashes and brows by making them appear longer, darker, more luxuriant. Can be used as eyeliner for cat eye effect. We've all experienced the dreaded clumps and smudges while painting our lashes with wand mascara. Unlike ordinary wand mascara, cake mascara can be reapplied and layered upon without clumping; this means controlled depth and definition. Cake mascaras lasts until consumed and offer increased sanitary protection. The mascara brushes are rinsed with water after use; leaving no bacteria behind. Cake mascaras were the first type of mascara available for women to beautify the lashes; and they are still a must have staple for your beauty bag!

Perfect for using as an eyeliner and to fill in brows, Cake Mascara will leave you with vintage screen siren lashes. Perfect for all-day wear, this mascara can be reapplied and layered, without clumping, for controlled depth and definition. It beautifies lashes and brows so that they appear longer, darker, and more luxurious. Unlike ordinary wand mascara, cake mascara can be reapplied and layered without smudging or clumping for controlled depth and definition. The brushes can be rinsed with water after use, leaving no bacteria behind. Try wearing this mascara as an eyeliner for a cat eye effect.

Not only for eyelashes! There are many uses!

1930s Norma Shearer applying cake mascara to her eyebrows.
What it is:
A dry cake mascara, water activated for use as mascara, to fill in brows, and as an eyeliner.

How to Use

For mascara

-Wet your included applicator with a very small amount of water and rub it back and forth onto the cake until you make a soft paste (add more water to make the texture thinner if using for brows or eyeliner).
-Do not add more than one drop of water at a time. Too much water will dilute the product and give it a see-through consistency.
-Apply with the applicator included by brushing up on the lashes.
-Pause between coats for drying time and apply another coat as needed until you reach your desired length and fullness.

For eyebrows

-Use a slanted brush and dip into the cake mascara. Rub back-and-forth until the brush tip is fully coated.
-Apply to the brow in short strokes and finish by using a dry spool brush to brush through the brow.

For eyeliner

-Use a slightly thinner mixture of the cake mascara with a fine tip eyeliner brush. Dip into the cake and draw a line on the lid.
-To darken or thicken the line, wait a couple seconds for the first line to dry and then proceed to go over it with more strokes until you reach your desired darkness or thickness.

Enjoy the Vintage style makeup with cake mascara!