2016年9月18日 Update

Mascara in Box!? Makeup for Vintage Lovers! Besame Cosmetics Cake Mascara

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Mascara is usually in a stick shape, right?

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Have you ever seen mascara in a box?

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This is what mascara looked like before it became a stick type.
Until the 1960s, the most popular form of mascara in the twentieth century was the cake or block type. In the nineteenth century it had been known as ‘water cosmetique’ or ‘mascaro’ and it was only after 1900 that its name began to change to the mascara we are familiar with today.
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Now, Besame Cosmetics have the cake mascara!

Besame Cosmetics Cake Mascara Is Like Nothing You've Ever Seen | Glamour (4948)

If you'd like glamorous lashes just like Marilyn, it may be time to try cake mascara. Besame Cake mascara beautifies lashes and brows by making them appear longer, darker, more luxuriant. Can be used as eyeliner for cat eye effect. We've all experienced the dreaded clumps and smudges while painting our lashes with wand mascara. Unlike ordinary wand mascara, cake mascara can be reapplied and layered upon without clumping; this means controlled depth and definition. Cake mascaras lasts until consumed and offer increased sanitary protection. The mascara brushes are rinsed with water after use; leaving no bacteria behind. Cake mascaras were the first type of mascara available for women to beautify the lashes; and they are still a must have staple for your beauty bag!
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Perfect for using as an eyeliner and to fill in brows, Cake Mascara will leave you with vintage screen siren lashes. Perfect for all-day wear, this mascara can be reapplied and layered, without clumping, for controlled depth and definition. It beautifies lashes and brows so that they appear longer, darker, and more luxurious. Unlike ordinary wand mascara, cake mascara can be reapplied and layered without smudging or clumping for controlled depth and definition. The brushes can be rinsed with water after use, leaving no bacteria behind. Try wearing this mascara as an eyeliner for a cat eye effect.

Not only for eyelashes! There are many uses!

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1930s Norma Shearer applying cake mascara to her eyebrows.
What it is:
A dry cake mascara, water activated for use as mascara, to fill in brows, and as an eyeliner.
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