5 Indie Beauty Brands for Hair Care 2016

The OUAI to good hair starts from within. Follow our “prescription” and boom—#HAIRGOALS. No glam squad needed.

Our shampoos, conditioners are sulfate-free and employ smart keratin to repair and improve hair strength. Even our styling products are designed to nourish hair and bring out its natural beauty.

We believe that life is hard and looking good should be easy. We’re giving you realistic goals that you can actually achieve—with quick how-to videos, so you’re always ready for that selfie situation.

What’s the Tassi? It’s a patented product that makes it easy for you to keep your hair away from your face. Made of a comfortable stretch terry cloth, the Tassi goes on in three easy steps and gently lifts and holds your hair. Unlike headbands, clips or turbans, the Tassi does not flatten, twist or mess up your “do,” so it’s perfect for protecting second-day blowouts, too. You’ll also love to use your Tassi while you’re washing your face, taking a bath, applying makeup or whenever you want your hair out of the way.

SALON RAISED.
Created by stylists looking for high-quality products their clients could afford.

ONLY GOOD STUFF.
Every verb product is cruelty-free, with no harmful sulfates, parabens or gluten.

PRICED RIGHT.
Professional hair products made for the 93% of people who don't buy them.

AUSTIN BORN.
Verb comes from a place of natural beauty, easy living and no nonsense.

REVERIE is owned and managed by Garrett Markenson, the hairdresser who created the brand in 2009. With his instinctive and unique insight, we work to respond to our clients needs through innovative products that will revolutionize and protect your hair for years to come. All products are made with an intimate focus on craftsmanship and quality.

Carefully handcrafted in California with botanical ingredients from sustainable origins around the world. REVERIE has a strong commitment to sourcing the highest quality ingredients that are both natural and innovative. Transparency is key and we choose to work responsibly with Fair Trade, EcoCert and small family farms across the globe. Ensuring that these trades will continue to support families for generations to come.

Stylists are the real heroes of this brand. In an industry not always known for collaboration, R+Co is all about creating a dialogue between the broader stylist community to celebrate the culture of hairdressing. We advocate for stylists—and their clients—to find the point of view and style that best matches their own. All of our products are treatment-oriented, with the health of the hair and scalp always top-of-mind. We use unique ingredients and complexes to make sure that each product delivers true benefits.

And everything is formulated without parabens, sulfates (SLS or SLES), mineral oil and petrolatum. They are all vegetarian, cruelty-free, gluten-free and color-safe.